Search Engine Optimization (SEO)
The objective of Search Engine Optimization is to get high ranking in search engines for the most appropriate keywords describing your products or services through the content of your site. The best supporting material is the content on your pages. Methodology includes researching words and phrases that will drive potential customers to your website then building your website to include those keywords in the code and content. There are no secrets or magic bullets for good SEO.
Once your website files are uploaded to your hosting company they are available on the Internet. Your site is not, however, immediately noticeable to search engines like Google, Yahoo, MSN and others. Periodically, a search engine will send out one of its web robots to visit your site and see what content it has to offer on the web. This is called web spidering. Your site and all its information are up for collection and evaluation. It is therefore critical that every bit of information on your site that you want available, is available to search engines and their crawlers. There are many ways to make your site is "search engine friendly", that is, to make your website attractive to a complete search engine run-through. Since you've invested so much effort in the development and content of your site, you want to be sure to maximize its availability and visibility on the web.
A professional developer will understand how to go about developing your content and structuring your site for good SEO without trying to up sell some type of "guaranteed" results placement package or other snake oil product.
Some SEO tactics to avoid:
- Link Exchanges - Don't put links on your site just to have links on your site. Links that are entirely unrelated to your site content don't help your search results. Automatic link exchanges, huge quantities of links, and paying for links are bad ideas and high quality websites do not use these SEO techniques.
- Search Engine Spam - Hidden text, highly repetitive text, redundant or misleading meta tags, and plagiarism are seen as huge negatives by search engines. These techniques can get your website banned by search engines.
- Duplicate content - Re-using the same content and rearranging it on every page in your site can get a thumbs-down by search engines. You should incorporate original content into your site and make an effort not to be redundant throughout.
At Southborough Website Design, we use best practice SEO methods that contribute to high placement in search engine results. As the content of the Internet changes on a moment-to-moment basis, it is impossible to guarantee search results placement. The best any web developer can do is to work with clients to determine market niche and keyword/search term niches for their clients' web pages, as well as implement pay-per-click and other paid advertising initiatives to supplement SEO efforts.